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For cultural heritage professionals with managerial responsibilities who wish to develop skills in thinking strategically and want to establish a vision for their service or project. Particularly suitable for those in their first managerial or senior decision-making post. The day will provide practical exercises and delegates are asked to bring along a situation which they wish to consider such as the development of their service or an individual project. This intensive course will be highly interactive giving participants practical solutions.
What are the core elements of strategic planning and do they all fit together
This day will look at helping delegates identify vision for their archival service or project and how these can turning into reachable goals underpinned by firm strategic thinking. It will help delegates understand how the three parts form the core elements of strategic planning and how they all fit together.
Creating a vision
Delegates will be introduced to creative thinking techniques to generate ideas to create their own vision. Delegates will also examine the qualities of the vision to inform the goals. These would include people & behaviour, environment, communications, products and services.
Setting goals
Delegates will consider the general qualities of good goals i.e. SMART, stretching, balanced (customers, finances, people, processes), reflecting the Vision’s qualities. Delegates will then undertake a brief analysis of their current situation through the following processes:
- Apply the Core and Surround technique for identifying features and analysing benefits.
- Develop critical success factors looking at how current performance measures up.
- Do an analysis of where they are and what they need to do to get where they want to be.
Strategy
This section will concentrate on how the vision and goal setting feed into developing overall strategic thinking and how this can inform services. It will also look at what is strategy and its major components.
Stakeholder analysis
Delegates will be introduced to the importance of stakeholder analysis and have an opportunity to undertake stakeholder analysis using a consultancy tool to help inform their chosen project.
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What people have said about this course
Helped me to think more clearly and widely about strategic planning.
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